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Advertising during the Super Bowl is a privilege for any advertising professional, not only because of the one hundred million ...
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“We are navigating uncertain times.” How often have you heard some variation of this phrase in the last three years? ...
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Attention is the most valuable resource in the advertising industry. It is a prerequisite for message reception, encoding, and ultimately, ...
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When Apple rolled out new privacy changes in iOS 14 that gave the option to block apps from doing any ...
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We are facing a pandemic to a degree we’ve never seen in modern times, and there is a whole range ...
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Inspired by the 2019 State of Digital Marketing report by Luma Partners, I've decided to combine what they have shared ...
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It has been a long hiatus. A new role at ABI has kept me busy in the past six months ...
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For the past ten years working in digital marketing, the world has been divided into Branding and Performance Marketing. Branding ...
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Great marketing is about making consumers enjoy the experience they have with your brand. Every consumer touchpoint should be a ...
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Last week I was invited to a roundtable with other CPG industry experts, and we were asked if we thought ...
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Long-Term Business Sustainability Depends on the Right Measures A metric commonly used to measure the performance of high-growth businesses is ...
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Once you have a clear sense of your business objective and your target audience (topics we discussed in Part 1 ...
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Developing a marketing campaign requires a unique combination of creative, big-picture thinking and focused, detail-oriented implementation. It can be challenging ...
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You already know that you need to break down organizational silos to change the way teams work together. Knowing this, ...
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Let’s say you’ve got a loose stair that’s been driving you crazy because it springs up every time you step ...
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Thanks to my job and my employees' deep pockets, I've had the privilege of working with some of the best creative shops ...
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In spite of what your boss wants you to believe - keeping you in the office at 8 pm on ...
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Before I even get into the details of what I want to write about, let me set the record straight: ...
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When talking about the advertising value-exchange, people often think about the commercial relationship between the advertisers, publishers, vendors, and the ...
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Throughout my professional career, innovation has always been the focus of the environment around me. Although it can often be ...
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With the constant proliferation of new media channels and technologies, content consumption patterns have radically changed. Each channel offers a different interaction ...
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"Performance marketing" vs. "Brand marketing" There is this weird distinction in the advertising industry between "performance marketing" and "brand marketing", ...
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I just came back from the AdExchanger Industry Preview conference here in New York City, and while many of the ...
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Over the past eight years, working in Digital Marketing, I saw the industry obsessing over many different metrics when talking ...
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Search Engine Market (SEM) has a branding problem, actually two, and big ones I may add. The first one is ...
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What I'll discuss in this post should be hard-coded in every SEM-expert's DNA, but since I found that a lot ...
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When I created this blog I immediately created the About section, but I always struggled to fill it in. I'm ...
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This week I’ve been in London to present to a group of Product Marketing Managers how to use online advertising ...
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"Mobile first" is a slogan often used to stress the importance of having a solid mobile strategy for today's business, ...
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Nowadays two very common ways of social affiliation with a brand are the Facebook fan page and the Twitter followers ...
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When online advertising experts are asked what is the biggest shortcome of viral campaigns, no one will struggle to identify ...
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Nowadays web analytics is a “mouthful” that everyone is tossing around just to have the feeling that they know what ...
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As often happens when you want to get out of an undesired situation, you have to struggle for it. As ...
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The corporate world of big companies, with big money and big budgets, has allowed the pros in any sport to ...
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Hello world, the site is back online after being torn down by the host disruption that has caused the loss ...
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