Shaun White’s Private Halfpipe Could Make me a Philanthropist

The corporate world of big companies, with big money and big budgets, has allowed the pros in any sport to advance to a level where all the previous achievements and records are broken so easily that there is almost nothing special about them anymore. Think about the Moto GP, F1, Running, Swimming, Basketball, Sailing and much more, where the records of the past are not even comparable to today’s achievements.

Shaun White in the halfpipe

One of these cases is snowboarding. As many people know, Shaun White may be one of the best snowboarders in the world right now. His primary sponsor, Red Bull, has endorsed what is known as the “Project X”, which consists of creating the best snowboarding condition for its star, to allow him to take snowboarding to “the next level”. One of the greatest achievements in Project X was to create the best halfpipe in the world, completely isolated from any ski resort, accessible only by helicopter, and built from controlled avalanches and 300 man working hours. If you want a full view of the enormous effort (of time, people, money and resources) that this project has requested, check out the Project X Website.

Continue reading