Before I even get into the details of what I want to write about, let me set the record straight: growth hackers can often be instrumental in the success of an early-stage startup, and their skill set is undeniably valuable. Finding a great growth hacker for your new business could be the key to make it to Round A.
Also, marketing is not advertising. Advertising is placing a paid message on a media channel, marketing is the discipline of making your product, service, or company something that your target audience cannot live without. Marketing nowadays lives in the center of the Venn-diagram intersection between art and science, data and creativity.
Now that that’s out of the way, we can focus on what I want to talk about: although “growth hacker” is the hottest title in the startup world nowadays, it’s important to understand why this role is only relevant during the early life of a business, and late-stage startups need a Growth Team made of subject matter experts, that include a seasoned Marketing professional.