In October of last year, I thought of starting a series of posts on controversial marketing hot-takes. I posted one a day for four days straight. This was the fourth and last one. To make it even more entertaining, I’ve decided to use sports quotes to illustrate my point.
“𝘗𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰 𝘳𝘶𝘯 𝘣𝘢𝘭𝘭 𝘤𝘭𝘶𝘣𝘴, 𝘵𝘩𝘦𝘺 𝘵𝘩𝘪𝘯𝘬 𝘪𝘯 𝘵𝘦𝘳𝘮𝘴 𝘰𝘧 𝘣𝘶𝘺𝘪𝘯𝘨 𝘱𝘭𝘢𝘺𝘦𝘳𝘴. 𝘠𝘰𝘶𝘳 𝘨𝘰𝘢𝘭 𝘴𝘩𝘰𝘶𝘭𝘥𝘯’𝘵 𝘣𝘦 𝘵𝘰 𝘣𝘶𝘺 𝘱𝘭𝘢𝘺𝘦𝘳𝘴, 𝘺𝘰𝘶𝘳 𝘨𝘰𝘢𝘭 𝘴𝘩𝘰𝘶𝘭𝘥 𝘣𝘦 𝘵𝘰 𝘣𝘶𝘺 𝘸𝘪𝘯𝘴. 𝘈𝘯𝘥 𝘪𝘯 𝘰𝘳𝘥𝘦𝘳 𝘵𝘰 𝘣𝘶𝘺 𝘸𝘪𝘯𝘴, 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘣𝘶𝘺 𝘳𝘶𝘯𝘴. ” – 𝘗𝘦𝘵𝘦𝘳 𝘉𝘳𝘢𝘯𝘥, 𝘔𝘰𝘯𝘦𝘺𝘣𝘢𝘭𝘭.⚾
Great ideas are admired, strong executions bring results
Controversial marketing hot-take #4
🏀 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗳𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀 – Good marketing means executing correctly on the fundamentals, not chasing lightning in the bottle. There are plenty of best practices, academic studies, and experiences to learn from. Is it sexy? No. Does it bring results? Definitely! (I have plenty of literature to prove it).
𝘚𝘵𝘢𝘪𝘯: “𝘒𝘰𝘣𝘦, 𝘺𝘰𝘶’𝘳𝘦 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘱𝘭𝘢𝘺𝘦𝘳 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥. 𝘞𝘩𝘺 𝘸𝘰𝘶𝘭𝘥 𝘺𝘰𝘶 𝘴𝘱𝘦𝘯𝘥 45 𝘮𝘪𝘯𝘶𝘵𝘦𝘴 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘸𝘰𝘳𝘬𝘰𝘶𝘵 𝘥𝘰𝘪𝘯𝘨 𝘴𝘶𝘤𝘩 𝘣𝘢𝘴𝘪𝘤 𝘥𝘳𝘪𝘭𝘭𝘴?”
𝘒𝘰𝘣𝘦:” 𝘞𝘩𝘺 𝘥𝘰 𝘺𝘰𝘶 𝘵𝘩𝘪𝘯𝘬 𝘐’𝘮 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘱𝘭𝘢𝘺𝘦𝘳 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥? 𝘉𝘦𝘤𝘢𝘶𝘴𝘦 𝘐 𝘯𝘦𝘷𝘦𝘳, 𝘦𝘷𝘦𝘳, 𝘨𝘦𝘵 𝘣𝘰𝘳𝘦𝘥 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘣𝘢𝘴𝘪𝘤𝘴.”
🎾 𝗜𝘁 𝘄𝗼𝗿𝗸𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗶𝘁’𝘀 𝗵𝗮𝗿𝗱 – Delivering a strong execution requires mental resilience. There is never enough time or resources. Incentives are often misaligned. You’ll have to persuade those who just don’t get it and fight those with too much ego. People who bring results are those who have the grit to endure the process.
“𝘗𝘳𝘦𝘴𝘴𝘶𝘳𝘦 𝘪𝘴 𝘢 𝘱𝘳𝘪𝘷𝘪𝘭𝘦𝘨𝘦. 𝘐𝘵 𝘰𝘯𝘭𝘺 𝘤𝘰𝘮𝘦𝘴 𝘵𝘰 𝘵𝘩𝘰𝘴𝘦 𝘸𝘩𝘰 𝘦𝘢𝘳𝘯 𝘪𝘵.” – 𝘉𝘪𝘭𝘭𝘺 𝘑𝘦𝘢𝘯 𝘒𝘪𝘯𝘨.
🥊 𝗚𝗿𝗲𝗮𝘁 𝗶𝗱𝗲𝗮𝘀 𝗮𝗿𝗲 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝗲𝗻𝗱, 𝗻𝗼𝘁 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝘀𝘁𝗮𝗿𝘁 – We love to celebrate great ideas also because they make a good story. But you need to have a system in place to give it legs. Building that system is the submerged portion of the iceberg.
“𝘌𝘷𝘦𝘳𝘺𝘰𝘯𝘦 𝘩𝘢𝘴 𝘢 𝘱𝘭𝘢𝘯 𝘶𝘯𝘵𝘪𝘭 𝘵𝘩𝘦𝘺 𝘨𝘦𝘵 𝘱𝘶𝘯𝘤𝘩𝘦𝘥 𝘪𝘯 𝘵𝘩𝘦 𝘮𝘰𝘶𝘵𝘩” – 𝘔𝘪𝘬𝘦 𝘛𝘺𝘴𝘰𝘯