Controversial Marketing Hot-Take #4

In October of last year, I thought of starting a series of posts on controversial marketing hot-takes. I posted one a day for four days straight. This was the fourth and last one. To make it even more entertaining, I've decided to use sports quotes to illustrate my point. "๐˜—๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆ ๐˜ธ๐˜ฉ๐˜ฐ ๐˜ณ๐˜ถ๐˜ฏ ๐˜ฃ๐˜ข๐˜ญ๐˜ญ ๐˜ค…

Controversial Marketing Hot-Take #3

In October of last year, I thought of starting a series of posts on ๐—ฐ๐—ผ๐—ป๐˜๐—ฟ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ถ๐—ฎ๐—น ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ต๐—ผ๐˜ ๐˜๐—ฎ๐—ธ๐—ฒ๐˜€. I posted one a day for four days straight. This was the third one. โ€œ๐˜พ๐™ง๐™š๐™–๐™ฉ๐™ž๐™ซ๐™š๐™จ ๐™–๐™ง๐™š ๐™ฉ๐™๐™š ๐™—๐™ž๐™œ๐™œ๐™š…

Controversial Marketing Hot-Take #2

In October of last year, I thought of starting a series of posts on ๐—ฐ๐—ผ๐—ป๐˜๐—ฟ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ถ๐—ฎ๐—น ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ต๐—ผ๐˜ ๐˜๐—ฎ๐—ธ๐—ฒ๐˜€. I posted one a day for four days straight. This was the second one. "๐™„๐™ฉ'๐™จ ๐™ฃ๐™ค๐™ฉ ๐™–๐™—๐™ค๐™ช๐™ฉ ๐™ฎ๐™ค๐™ช๐™ง ๐˜พ๐™๐™Š ๐™ฃ๐…

Controversial Marketing Hot-Take #1

In October last year, I thought of starting a series of posts on ๐—ฐ๐—ผ๐—ป๐˜๐—ฟ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ถ๐—ฎ๐—น ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ต๐—ผ๐˜ ๐˜๐—ฎ๐—ธ๐—ฒ๐˜€. I posted one a day for four days straight. This was the first one. "๐™„๐™› ๐™ฎ๐™ค๐™ช๐™ง ๐™˜๐™–๐™ข๐™ฅ๐™–๐™ž๐™œ๐™ฃ ๐™—๐™ค๐™ข๐™—๐™จ, ๐™ž๐™…

Incentives and Leverage

โ€œGive me a lever long enough and a fulcrum on which to place it, and I shall move the world.โ€

Archimedes

How do you get things done in your professional life? Simple: understand the incentives and find the leverage. 

In the early part of your career, as an individual contributor, you can exceed expectations and gain leverage by being incredibly good at your job. You may do it with your skills and talent or by working harder than others.

Later in your career, though, being great at your job is not enough. You need the intuition to see an untapped opportunity beyond your day-to-day job (a.k.a. โ€œwhite spaceโ€) and the ability to seize it.

Itโ€™s no longer an individual matter. Even if you have the vision for company-wide improvement and a clear articulation of its value, the people you need may have no incentive to help you. 

When this happens, you may need more leverage to make your needs their priority.

Misaligned incentives are pervasive in corporate environments, and they are usually a combination of suboptimal management decisions and a complex business environment. Over the years, I learned not to let them frustrate me, but use them to my advantage.

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