All Posts

Anyone with a Business or Marketing degree has likely heard of the following framework from the illustrious marketing professor Philip ...

In October of last year, I thought of starting a series of posts on controversial marketing hot-takes. I posted one ...

In October of last year, I thought of starting a series of posts on 𝗰𝗼𝗻𝘁𝗿𝗼𝘃𝗲𝗿𝘀𝗶𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗵𝗼𝘁 𝘁𝗮𝗸𝗲𝘀. I posted ...

In October of last year, I thought of starting a series of posts on 𝗰𝗼𝗻𝘁𝗿𝗼𝘃𝗲𝗿𝘀𝗶𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗵𝗼𝘁 𝘁𝗮𝗸𝗲𝘀. I posted ...

In October last year, I thought of starting a series of posts on 𝗰𝗼𝗻𝘁𝗿𝗼𝘃𝗲𝗿𝘀𝗶𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗵𝗼𝘁 𝘁𝗮𝗸𝗲𝘀. I posted one ...

“Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” ...

[Featured image by Andy Kelly on Unsplash] Discussions about generative AI are everywhere right now, and I feel compelled to ...

(written in February 2023, updated February 2024) Advertising during the Super Bowl is a privilege for any advertising professional, not ...

“We are navigating uncertain times.” How often have you heard some variation of this phrase in the last three years? ...

Attention is the most valuable resource in the advertising industry. It is a prerequisite for message reception, encoding, and ultimately, ...

When Apple rolled out new privacy changes in iOS 14 that gave the option to block apps from doing any ...

We are facing a pandemic to a degree we’ve never seen in modern times, and there is a whole range ...

Inspired by the 2019 State of Digital Marketing report by Luma Partners, I've decided to combine what they have shared ...

It has been a long hiatus. A new role at ABI has kept me busy in the past six months ...

...

For the past ten years working in digital marketing, the world has been divided into Branding and Performance Marketing. Branding ...

Great marketing is about making consumers enjoy the experience they have with your brand. Every consumer touchpoint should be a ...

Last week I was invited to a roundtable with other CPG industry experts, and we were asked if we thought ...

Long-Term Business Sustainability Depends on the Right Measures A metric commonly used to measure the performance of high-growth businesses is ...

Once you have a clear sense of your business objective and your target audience (topics we discussed in Part 1 ...

Developing a marketing campaign requires a unique combination of creative, big-picture thinking and focused, detail-oriented implementation. It can be challenging ...

You already know that you need to break down organizational silos to change the way teams work together. Knowing this, ...

Let’s say you’ve got a loose stair that’s been driving you crazy because it springs up every time you step ...

Thanks to my job and my employees' deep pockets, I've had the privilege of working with some of the best creative shops ...

In spite of what your boss wants you to believe - keeping you in the office at 8 pm on ...

Before I even get into the details of what I want to write about, let me set the record straight: ...

When talking about the advertising value-exchange, people often think about the commercial relationship between the advertisers, publishers, vendors, and the ...

Throughout my professional career, innovation has always been the focus of the environment around me. Although it can often be ...

With the constant proliferation of new media channels and technologies, content consumption patterns have radically changed. Each channel offers a different interaction ...

"Performance marketing" vs. "Brand marketing" There is this weird distinction in the advertising industry between "performance marketing" and "brand marketing", ...

I just came back from the AdExchanger Industry Preview conference here in New York City, and while many of the ...

Over the past eight years, working in Digital Marketing, I saw the industry obsessing over many different metrics when talking ...

Search Engine Market (SEM) has a branding problem, actually two, and big ones I may add. The first one is ...

What I'll discuss in this post should be hard-coded in every SEM-expert's DNA, but since I found that a lot ...

When I created this blog I immediately created the About section, but I always struggled to fill it in. I'm ...

This week I’ve been in London to present to a group of Product Marketing Managers how to use online advertising ...

"Mobile first" is a slogan often used to stress the importance of having a solid mobile strategy for today's business, ...

Nowadays two very common ways of social affiliation with a brand are the Facebook fan page and the Twitter followers ...

When online advertising experts are asked what is the biggest shortcome of viral campaigns, no one will struggle to identify ...

Nowadays web analytics is a “mouthful” that everyone is tossing around just to have the feeling that they know what ...

As often happens when you want to get out of an undesired situation, you have to struggle for it. As ...

The corporate world of big companies, with big money and big budgets, has allowed the pros in any sport to ...

Hello world, the site is back online after being torn down by the host disruption that has caused the loss ...